Documentation

How we design, validate, and ship.

Methodology

Design Sprint 4.0 — one flow, one week, validated and shipped.

Learnings review, attendee selection, and onboarding before Day 1.

Alignment, scope lock, and feedback workshops — modular by sprint.

Code before consensus. Ship working software, iterate on reality.

Testing with real users, ICP-weighted analysis, evidence over opinion.

Focused iteration day — fix what user testing revealed.

Evidence-first results, deliverables, and closing the engagement.

Four versions, four teams, one lineage — from GV to Zebra.