Ramp Network: Visual Explorations
12 visual explorations for Ramp Network in 4 days. Each one turns a product feature into something worth sharing.
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I'm Charlie. UX design for the AI coding era.
Building tools, taking select projects. I help technical founders fix the UX their users struggle with—in code, not Figma. One critical flow per week, validated with real users.
Tools + UX + Experiments
AI design workflows, tool stacks, and UX experiments
The User Testing Tool I Wish Existed
Building a better way to capture real user feedback and watch actual product usage.
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Design Agents Flow: Figma or Idea to Pixel-Perfect Production UI
A systematic 7-agent workflow that preserves context across AI sessions, turning designs into deployed code without losing requirements along the way.
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Your AI Design Tool Stack That Ships Products
The 5-tool AI design stack that replaces Figma handoffs with deployed code in <400ms.
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Case Studies
Real project breakdowns and design process documentation
Animatix Case Study
Transforming an AI video platform's UX for their investor demo in three focused sprints
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Paid24/7: Three-Stage FinTech Transformation from Validation to Production Code
How we transformed a pre-launch FinTech platform through user testing, React implementation, and KYC adaptation - delivering production code, not Figma files.
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Deep Work Case Study: Building a Highly Profitable Design Consultancy in Web3's Golden Era
How we scaled from 2 founders to 38+ designers, completing 50+ projects with peak revenues of $800k annually
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Archive
Earlier writings and foundational concepts
Launch Zebra Design: UX in Code for Technical Teams
You built fast with modern tools. Now make it work for humans. I bridge the gap between AI speed and human-centered design—delivering deployed code, not Figma files.
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IFS App: AI Voice Coach for Self-Therapy
Personal exploration of AI voice coaching for Internal Family Systems therapy practice.
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Thoughts after returning from a sabatical, finding meaninful work in flow
What a sabbatical really felt like
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Building Deep Work Studio (The Long Read)
Charlie Ellington's journey scaling a pioneering remote design agency
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Personal History
2025
Growing family (first daughter arriving December!)
2025
Upskilled: Design engineer with AI tools (through iterative learning and my own products)
2024
Returned to work with clarity and flow
2023
Found a balance of creating and ocean time
2023
Sabbatical: sunrise surfs and values reset
2023
Built campervan, lived off-grid for months
2019-23
Scaled Deep Work to 30+ designers
2018
DIY electric yacht conversion
2017
Pivot to product design in web3
2013-17
Yoga retreats: bootstrapped to €1M revenue
2008-12
Teaching sailing, learning leadership
1989
Ocean kid: sailing and kitesurfing since 11